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Strategy Director , Shopper and Marcom

Toronto, Canada · Marketing/Public Relations
Global Branding Agency is looking for a Strategy Director overseeing shopper marketing, retail and integrated marketing communications for top CPG companies. In depth experience developing Strategies for marcom,shopper, trade, eCommerce, digital and social media marketing. Lead shopper and integrated marketing and communication strategy development from start to finish. Partner with account, strategy, design and new business at a senior leadership level. a Degree in Marketing Communications or related field, 7-10 years of strategy/planning experience within advertising or a branding agency required.  Must have experience with CPG strategy for food, beverage, wine and/or spirits.

Responsibilities
*Provide subject matter expertise in integrated marketing programs, including shopper, trade, retail, eCommerce, social media, and influencer marketing.
*Lead development of strategy decks, and deliverables
*Create cultural and consumer insights to inform strategies, well grounded in consumer personas and journey map research
*Deliver playbooks that demonstrate in-depth knowledge of North American/US retailers for in-store environments
* Be active in New Business targeting and farming existing business

Fit
*A top of the line Communicator 
*Natural leader and presenter 
*Diplomat
 

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