Large Global agency is looking for a top notch CPG Strategy Director for a 6 month contract. The right candidate has experience with analyzing consumer business landscapes, researching competitors, and offering up strategic solutions for positioning and message thru design. Work with Account, Strategy, and Design teams to keep project on brief and deliver premium service. You will be developing Strategies for all touch-points (expression, packaging, communications, etc) Candidate should be well versed in trends and forecasting for consumer branding. Clients include those in food, beverage, spirits and general retail.Experience and knowledge of these industries is required.
*Research thru focus groups and digital sources
*Present Brand paths/Brand stories to account and design team
*Be an advocate for insights with clients and leadership
*Curious and informed about cultural influences and trends
*A good communicator, able to present and champion ideas
*Comfortable with Client interaction and presentations